Guardians Of Heritage: At Salvatore Ferragamo
"That is to say, as a laboratory that gathers collectively the company’s creativity in addition to evidence of previous production. From this, new concepts, prototypes and merchandise are all generated with respect to — and respect for — the brand’s id."
If objects from the present assortment are modern or interesting, they may be added to the archives even in the event that they were not commercially profitable, Ms. Ricci insists.
But what could appear like an idealistic perspective is, in fact, just part of an in any other case very pragmatic strategy. She is the first to admit that the archivist’s aptitude for anticipating trends, reviving concepts or understanding consumer enchantment may be an essential income stream.
"For example, in 2004, the eyewear department requested me to search out some concepts for the new collection. I steered to one way or the other use straw and gave them different examples of straw shoe uppers created by Salvatore ferragamo belt outlet from 1935 to 1940," Ms. Ricci says. "I additionally recommended the title of the gathering, ‘Picnic,’ which was a ferragamo belt outlet belt sale (just click the following webpage) trademark in the 1950s. It was successful each within the press and available on the market."
However adding worth to the brand doesn’t necessarily mean placing merchandise on store shelves, she says. Recalling a 1999 exhibition she organized on Audrey Hepburn’s type, Ms. Ricci found a shoe made for the actress in 1954 that was reproduced for the exhibition opening. Since then, it has become one of the most respected in all the collection.
And, in the identical yr, the museum purchased 14 pairs of Marilyn Monroe’s footwear throughout a Christie’s public sale in New York. "One pair alone — the red footwear lined with pink rhinestones — was bought for $42,000. You possibly can imagine what the whole lot value," she says.
"It’s all this which makes Ferragamo inimitable. Make no mistake," Ms. Ricci provides. "Being a heritage brand doesn’t mean being retro model.